Vivek Kumar

Chief Marketing Officer
WWF-Singapore

DAY 4 | 5 JULY

WALKING THE TALK (COMMUNICATION SKILLS)

Campaign Clinic

  • Building your theory of change: what problem are you trying to fix and how are you going to do it?

  • Guided group sessions to work through campaign canvas

  • Get an expert critique of drafted campaigns

  • Identify strengths, weaknesses and how to sharpen your theory of change

  • Measurement & analysis: how will you know it's working?

What you can gain:

  • Strategies for communicating effectively

  • Understand basics of running a campaign

  • Completion of campaign canvas

Vivek Kumar is the Chief Marketing Officer for WWF-Singapore (World Wide Fund for Nature Singapore), leading marketing, web infrastructure, strategic communications and

external relations. In his role, Vivek and his team also lead campaigns focusing on conservation and climate change goals such as deforestation, haze pollution, food security, plastics, sustainable finance, sustainable consumption and illegal wildlife trade. He works closely with communities, businesses and governments to advocate for

positive change.


Vivek has over 20 years of diversified leadership experience in MNCs such as Shell Retail, WPP Group PLC, and large public sector entities such as the NTUC. He was formerly the NTUC FairPrice’s director, strategic marketing and omnichannel monetisation. He held two portfolios for the FairPrice Group: strategic marketing for the group’s convenience retail business where he led the marketing transformation for over 160 Cheers and FairPrice Xpress stores, including the launch of the first AI-powered

unmanned convenience store in Singapore.


As Head of Omnichannel Monetisation at FairPrice Group, Vivek created the region’s largest Omnichannel Retail Media Network across supermarkets, cafes, online commerce and loyalty business. Vivek was also in-charge of developing the business blueprint, starting a partnership ecosystem and leading P&L for FairPrice Group Media.


An alumnus of the Harvard Business School, Vivek is the honorary Chairman of the Asia-Pacific Advisory Board of the Global Chief Marketing Officer (CMO) Council. He is

also a Board Member of Assurity Trusted Solution (a wholly owned subsidiary of GovTech Singapore), and a member of the Digital Committee of Singapore Institute of Directors (SID). Vivek has authored opinions and articles on marketing & digital transformation in business publications such as the Business Times, Campaign Asia, WARC, and Singapore Business Review. He has also been a keynote speaker at regional conferences such as the Economist’s Marketing Unbound, the MarTech Asia Summit and eTail Asia.


Vivek Kumar is the Chief Marketing Officer for WWF-Singapore (World Wide Fund for Nature Singapore), leading marketing, web infrastructure, strategic communications and

external relations. In his role, Vivek and his team also lead campaigns focusing on conservation and climate change goals such as deforestation, haze pollution, food security, plastics, sustainable finance, sustainable consumption and illegal wildlife trade. He works closely with communities, businesses and governments to advocate for

positive change.


Vivek has over 20 years of diversified leadership experience in MNCs such as Shell Retail, WPP Group PLC, and large public sector entities such as the NTUC. He was formerly the NTUC FairPrice’s director, strategic marketing and omnichannel monetisation. He held two portfolios for the FairPrice Group: strategic marketing for the group’s convenience retail business where he led the marketing transformation for over 160 Cheers and FairPrice Xpress stores, including the launch of the first AI-powered

unmanned convenience store in Singapore.


As Head of Omnichannel Monetisation at FairPrice Group, Vivek created the region’s largest Omnichannel Retail Media Network across supermarkets, cafes, online commerce and loyalty business. Vivek was also in-charge of developing the business blueprint, starting a partnership ecosystem and leading P&L for FairPrice Group Media.


An alumnus of the Harvard Business School, Vivek is the honorary Chairman of the Asia-Pacific Advisory Board of the Global Chief Marketing Officer (CMO) Council. He is

also a Board Member of Assurity Trusted Solution (a wholly owned subsidiary of GovTech Singapore), and a member of the Digital Committee of Singapore Institute of Directors (SID). Vivek has authored opinions and articles on marketing & digital transformation in business publications such as the Business Times, Campaign Asia, WARC, and Singapore Business Review. He has also been a keynote speaker at regional conferences such as the Economist’s Marketing Unbound, the MarTech Asia Summit and eTail Asia.


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